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| How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits by Karon Thackston |
| (Published: Thu, Dec 27, 2007 20:14:00) |
It seems to be a phenomenon. You try AdWords, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords and other types of PPC advertising. Th |
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| Copywriting Makeover: It's What You Say AND How You Say It, Part 1 of 2 by Karon Thackston |
| (Published: Wed, Sep 26, 2007 13:20:59) |
The old cliche is wrong. All our lives we've heard, "It's not what you say, but how you say it." That may occasionally be true, but for the most part it's what you say AND how you say it. Case in point: Announce It!, a custom candy-bar-wrapper manufacturer, had copy on their hom |
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| Copywriting Makeover: It's What You Say AND How You Say It, Part 2 of 2 by Karon Thackston |
| (Published: Wed, Sep 26, 2007 14:33:05) |
In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!'s |
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